Tech coding is extremely sensitive. Kind of like a bruise – one character touching the wrong place and OUCH that hurts!
Yesterday, I looked at a funnel to see why a Facebook pixel wasn’t working.
Literally one character was wrong. Just one!
That tiny little detail caused the whole funnel to break down.
This scenario made me think about all the details that absolutely must be managed properly in order for tech to work.
Are your analytics set up properly?
Are you receiving data from your website that is useful? Can you use it to make decisions?
Are you using your software to its fullest potential? Is everything possible automated?
It is like baking cookies, right? If you crack the egg correctly, your chance of dropping shell into the mixing bowl is very small. But if you hit the egg too hard or against the wrong surface, you have shell everywhere (and maybe egg too!).
Little details are critical – in tech and elsewhere.
After a while, those bruises can be painful!
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(Photo by Team UI8 on Unsplash)