It’s Tuesday, and you know what that means…
another round of Tuesday Timesaver Tips!! Today’s tip comes from the social media realm.
Trying to connect with customers online feels like trying to find that needle in a haystack sometimes! Facebook, Twitter, Google Plus, Instagram, LinkedIn, and the list goes on and on. How do you figure out which channels are used by your customers?
Step 1: build your ideal customer profile. Write down characteristics of your ideal customer – where do they live, what related products to they purchase, interests and hobbies, etc. From there, you will be able to use Google to narrow down the social media platforms that will be most likely to connect with your target customer.
Step 2: select and use a social media scheduler. The one that I’m most familiar with is HootSuite, but there are a number of great products out there that do similar things. These programs will allow you to create a week’s worth of posts/images/offers and schedule them to show up automatically on your social media profiles.
For example, you could post a week’s worth of menus for your restaurant and promote daily specials.
Talk about a timesaver – schedule time on one day and get it all done for the week!
Has anyone used a similar program or Hootsuite?